New Zealand finance companies and risk premiums

This article uses the recent implosion of the finance company sector in New Zealand to examine a number of questions. In the period between the upsurge in the default rate in 2006 and the implementation of a Government Guarantee Scheme in October 2008, we find that the debt risk premiums within the deposit rates of these institutions were grossly inadequate to compensate for default risk, that depositors continued to make significant new deposits even into firms that failed shortly afterwards and that the failure of the companies to increase the risk premiums was likely out of concern that this would aggravate perceptions of default risk.     

Allocation to Anchor Investors,Underpricing, and the After‐Market Performance of IPOs

We study bidding by anchor investors in a two‐stage initial public offering (IPO) process and document a negative, causal relation between allocation to anchor investors and underpricing. We find that anchor investors are likely to invest in hard‐to‐place offerings characterized by valuation uncertainty. We also document a positive relation between allocation to reputed anchor investors and returns up to lock‐up expiration. Our evidence provides support for information revelation and targeting specific investors’ theories of book building. Anchor‐backed IPOs earn superior returns mainly due to monitoring. Who bids in an IPO seems to matter just as particular types of bids do.     

Binge watching: An exploration of the role of technology

Watching television shows in quick succession on the Netflix and Amazon Prime platforms is on the rise. Although widespread, this binge watching behavior has received limited attention from marketing academics. The current study conceptualizes binge watching needs and examines their effect on the gratifications obtained from binge watching. We apply the lens of uses and gratifications (U&G) theory for model development and test the model empirically, using data from two cities in India. We add a new category of needs, namely technology-related needs, to the existing psycho-sociological-related needs (named as content-related needs in this paper) present in plain-old-television studies (POTS). We find that a technology-related need—that is, modal experience (the presence of media content in various formats leading to superior experience)—significantly impacts gratification from binge watching. We also find a strong moderating effect of self-control, used in previous studies of binge-eating and binge-shopping, in which the effect of modal experience, navigability and parasocial interaction need gratification is heightened for consumers who have low levels of self-control. We build on these findings to suggest implications for marketers, advertisers, and consumer-advocacy groups.     

How does religion discipline the consumer subject? Negotiating the paradoxical tension between consumer desire and the social order

ABSTRACT

In this article, we revisit Russell Belk, Guliz Ger and Soren Askegaard’s study on consumer desire. We do so in an effort to further advance the extant understanding of desire in consumer research. Specifically, informed by Lacanian psychoanalytic thought and sharing much affinity with Foucault’s central argument in The History of Sexuality, we consider how the institution of religion functions as a disciplining force by which to mediate the (potential) conflict between human desire and the social order. For the purposes of this article, we focus our analytical gaze on how consumption practices have the disciplinary effect of regulating desire. That is to say, we illuminate how religion (and religious ideology) dictates certain consumption practices, which ultimately perform to ensure that the pursuit of desire does not contravene the pre-existing social order that structures society and organises social relating. To animate our theoretical claims, we draw on a qualitative study of the Tablighi Jamaat, an Islamic sub-culture originating in South Asia. This article builds on extant sociological and anthropological studies that have captured the nexus between religion and the workings of the marketplace. However, unlike past studies, the question posited at the crux of this article concerns desire and, particularly, how desire becomes subjected to the discourses pertaining to religiously prescribed consumption practices.     

Book Reviews

Review of World Economics -     

A Refined Binomial Lattice for Pricing American Asian Options

We present simple and fast algorithms for computing very tight upper and lower bounds on the prices of American Asian options in the binomial model. We introduce a new refined version of the Cox-Ross-Rubinstein (1979) binomial lattice of stock prices. Each node in the lattice is partitioned into nodelets, each of which represents all paths arriving at the node with a specific geometric stock price average. The upper bound uses an interpolation idea similar to the Hull-White (1993) method. From the backward-recursive upper-bound computation, we estimate a good exercise rule that is consistent with the refined lattice. This exercise rule is used to obtain a lower bound on the option price using a modification of a conditional-expectation based idea from Rogers-Shi (1995) and Chalasani-Jha-Varikooty (1998). Our algorithms run in time proportional to the number of nodelets in the refined lattice, which is smaller than n^4/20 for n > 14 periods.     

Applying Behavioural Theory to the Challenge of Sustainable Development: Using Hairdressers as Diffusers of More Sustainable Hair-Care Practices

The challenges presented by sustainable development are broadly accepted, yet resource use increases unabated. It is increasingly acknowledged that while technical solutions may play a part, a key issue is behaviour change. In response to this, there has been a plethora of studies into how behaviour change can be enabled, predominantly from psychological and sociological perspectives. This has resulted in a substantial body of knowledge into the factors that drive behaviour change and how they can be manipulated to achieve desired social goals. In this paper, we describe a study that draws on this body of knowledge to design an intervention to drive behaviour change across the hairdressing sector, and by the process of diffusion, across the vast social networks of this occupational group to influence domestic hair-care practices. The intervention was successful: hairdressers indicated positive intentions to adopt more sustainable practices within their salons and pass them onto their customers. The customer survey (N = 776) confirms this: customers surveyed after their hairdresser attended the Green-Salon-Makeover intervention were significantly more likely to report that environmental issues had been considered in their salon visit and that they themselves would consider such issues in their hair-care practices at home than customers who were surveyed before the intervention.     

Energy use in eight rural communities in India

A study of eight rural communities in India indicates that levels of energy consumption vary widely among the communities and that consumption depends on socioeconomic and agroclimatic factors. Irrigation is the most significant factor influencing energy consumption and demand. Fuelwood is not used mainly by the low-income households but by the higher-income households. There is a progressive trend towards monetizationof fuelwood, animal wastes and agricultural residues. Energy planning for rural communities should be location and household-specific, and disaggregated information should be generated for this purpose using baseline surveys.     

Assessing the Economic Worth of Corporate Event Sponsorships: A Stock Market Perspective

Sponsorships of events represent a significant and growingcomponent of firms overall investment in marketing and promotions.While the marketing literature suggests that sponsorships maybe a potential communications tool, relatively little empiricalresearch has been devoted to studying efficiency issues in sponsorships.To understand if sponsorships are efficient investments, we assesstheir economic worth via the event study methodology. Specifically,we hypothesize that a corporate sponsorship announcement providesinformation to market analysts who evaluate the potential profitabilityof a firm. This evaluation of a companys potential profitability,in turn, affects the firms stock price. Announcements of 76sponsorship events were analyzed using the event-study method.Results indicate that on average, corporate sponsorship announcementsimpact the stock market positively and that sponsorships areviewed as worthwhile investments by the financial community.The findings of this study contribute to a better understandingof performance issues surrounding sponsorship investments, andextend recent literature which examines the financial impactof marketing decisions.